Hello, we're Blend.
Blend Public Relations is the agency behind the drinks. Through creative communications, we bring together lovers of finely crafted beverages with the producers who make them.
We’re a team of skilled PR, media and hospitality practitioners with a passion for the drinks sector and a love for the producers behind our favourite beverages.
Our mission is to inspire more people to care about what’s in their glass. We do this by creating stories and experiences that connect people with the producers of finely crafted drinks, the venues who craft an exceptional drinks program, or the industry associations that educate and celebrate our incredible industry.
Meet the Team
Blend is made up of a team of passionate professionals all with experience in hospitality, marketing, communications and journalism. Telling stories about our clients is what we are trained to do (and we love doing it).
Our small yet nimble team is deeply connected into what’s happening in the drinks industry and the people who cover the industry on a daily basis.
Brian Chase Olson
Working in hospo since his wee-teens, and an odd obsession with media and news writing, has led Brian to his perfect job as a PR for some of the world’s best wine producers. Hailing from the USA, Brian has worked both in-house and in agencies in Australia for more than a decade. When not sipping riesling at a wine bar, he’s either travelling across Australia’s vast wine regions or sitting on the lounge at home with Fletcher, the mini-sauso.
Livi Hosking
Keen traveller Livi has worked and studied all over the world in places like Bordeaux, Thailand, Singapore and her home in the UK. Having worked in communications for craft spirits brand Sipsmith, Livi brings her love of drinks and storytelling to Blend. When not sharing Blend’s client stories with Australian journos and content creators, Livi is covering the coast freediving or out salsa dancing.
Damien Pratt
The nuts and bolts of Blend Public Relations. Damien brings decades of project management experience as an engineer to make sure Blend’s operations and accounts are in order - as well as providing some much-needed muscle for event bump-ins. While a fan of wine, his favourite drink is a sour beer - so much so that he’s started a club for it.
Amy Northcott
Growing up in the Barossa Valley, Amy’s first brush with wine was working at a local cellar door while studying journalism at university. Moving to Sydney, Amy spent six years in media at Gourmet Traveller WINE and as Deputy Editor of Hospitality Magazine before joining Blend. If she’s not chatting to media, you’ll catch Amy long lunching at one of Sydney’s hottest new openings or at her local reformer pilates studio.
Sam Devonport-Dimock
Part organiser, part vibe setter, Sam knows how to turn a vision into an experience guests won’t forget. With 15 years in premium hospitality, spanning from weddings to nightclubs to hatted restaurants, he's delivered events for some of the world's biggest brands and understands what it takes to pull off any kind of event. He brings positive energy, sharp attention to detail and a healthy love of a packed dancefloor to everything he does.
Our Services
Public Relations, and the shareability of a good story, is at the core of what we do. But it’s not just about sending releases. It’s about creating stories, experiences and platforms worth talking about.
Public Relations
- PR Creative & Strategy Development
- Establishing brand messages and brand personality
- Media kit and media release development
- Media relations
- Talent briefing and interview preparation
- Coverage data collection and reporting.
Content
- Copywriting for blogs, social media and eDM
- Photo and video shoot development
- Video storyboarding
- Talent scripting for content shoots
- Video news release production
- Audio production for podcasts and radio
Events and Experiential
- Event concept & venue sourcing
- Supplier management and briefings
- Theming and experience design
- Event promotion and ticket sales management
- RSVP and guestlist management
- Service staff sourcing and briefing
- Print collateral creation
- Post-event survey management
Social Media
- Collaborating with suppliers to produce social-ready images, videos and graphic content
- Copywriting for social
- Community management
- Social media reporting
Partnerships & sponsorships
- Developing and negotiating brand partnerships and collaborations
- Event partnerships and collaborations
Marketing integration
- Adapting and integrating PR content for various marketing and sales channels
- Collaborating with retail partners to produce PR and sales-driven experiences
Awards & Accreditations
We’re passionate about the producers we work with and are equally proud to celebrate our work with the industry. Since its founding, Blend has been awarded for its work and participated in a number of industry organisations.
2025 Finalist - Best Wine Themed Event
Wine Communicator Awards
2023 Finalist - Best Wine Marketing Communications Campaign
Wine Communicator Awards
2022 Finalist - Best Wine Marketing Communications Campaign
Wine Communicator Awards
2021 Best Wine Marketing Communications Campaign
Wine Communicator Awards
2020 Best Wine Public Relations Campaign
Wine Communicator Awards
Wine Communicators of Australia
Member and NSW State Co-Chair
Public Relations Institute of Australia
Member and NSW State President 2020-2022
Our Clients
Blend is a trusted partner for some of Australia’s and the world’s most recognised drinks producers and industry organisations, with our work being seen by millions of drinks-loving Australians each year.
